Tobacconists, perfumeries, jewellers, opticians, electronics — specialty non-food chains where the experience has to be identical in every store, the upsell has to happen, and age-restricted sales have to be compliant. We measure all three across the network.
In a specialty chain the customer expects the same competence and the same experience whether they walk into the flagship or the smallest franchise. Add age-restricted categories and high staff turnover, and the standard quietly erodes where no one is looking. You need to measure it everywhere, repeatedly.
The same welcome, advice and competence across owned and franchised stores.
The accessory, the warranty, the upgrade — proposed properly, or left on the table.
Compliance checks on age-restricted sales, with defensible methodology.
Layout, pricing and availability, with photo evidence on every item.
IT