From the first lead to the test drive, the negotiation, the trade-in and after-sales — we measure the whole automotive customer journey, with a proprietary panel of 8,000 drivers and 1,500 riders for real-vehicle checks.
A buyer comparing dealers online almost always buys from whoever answers first — yet leads sit unanswered for hours, the showroom experience varies wildly between sites, and the trade-in is where deals quietly fall apart. Without an objective view of the journey, the commercial direction manages in the dark.
Mystery Call and lead handling: how fast, how competent, how persistent the follow-up.
Welcome, needs discovery, proposal and close, consistent across the network.
Mystery Test Drive on actual vehicles, with a proprietary panel of drivers and riders.
Used-car valuation aligned to market, and the after-sales experience that drives loyalty.
In a real dealer network, we turned response time into a measured internal contest — and answering within the hour grew quotes issued by 40%.
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