As a manufacturer your product reaches the customer through a distribution network you don't control. Is it visible, correctly priced, well represented, recommended over the competitor? We find out — with store checks and market intelligence across the channel.
You invest in product, marketing and trade agreements, then your brand's fate is decided at the shelf and in the words of a salesperson who works for someone else. Are the planogram, the price and the promotion respected? Does the staff recommend you or steer the customer to a rival? Without eyes in the channel, you're flying blind on the last metre.
Distribution, facings, planogram, pricing and promotion compliance, with photo evidence.
When the customer asks, is your brand proposed — or the competitor's?
Competitor pricing, positioning and gaps, gathered with the same rigorous grid.
Knowledge and argument quality of the resellers' staff on your product.
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