Mystery Shopping on a single platform: eight operational types, a proprietary field of 120,000 shoppers, an app with automatic validation and three-level quality control. The first reading in seven days.
The single most important event in physical retail — the human interaction at the point of sale, and the non-purchase that often follows — leaves no digital trace. Sales data flattens a hundred different causes into one negative number. Mystery shopping is the sensor that captures what actually happens when the customer meets your people: structured, comparable, and ready to act on.
In-store visits in the guise of a real customer, on welcome, advice and the selling ceremony.
Inbound and outbound calls: response time, competence, lead handling.
Digital and omnichannel journeys: forms, chat, e-commerce, click-and-collect.
After-sales and service: quotes, transparency, handling of the request.
Real-vehicle test drives with a proprietary panel of 8,000 drivers and 1,500 riders.
Declared visits to deep-dive specific behaviours with the team's awareness.
The full dealer journey: lead, showroom, negotiation, trade-in, after-sales.
The same rigorous grid applied to competitors — reverse benchmarking on their gaps.
mystery clients across Europe, ready without ad-hoc recruiting
of quality control, plus automatic validation in the app
from kickoff to the first field reading
TÜV-certified mystery shopping process
Each visit is built on explicit expected behaviours and deviations scored on a 0–100 scale, normalised to the same unit of analysis. Output is not a descriptive report but a dashboard of actionable priorities — and every reading flows, via API, into the platform you already run.
Run a free pilot on a sample of your network, or book a 30-minute call.
IT